THQ: Space Marine

THQ Space Marine Launch demo

 

 

Campaign Background & Goals:

 

The THQ Warhammer: Space Marine campaign ran pre and post game release.  The campaign objective was to raise awareness about the Space Marine game and generate a high level of sales. 

 


 

Deliverables:

 

Space Marine Deliverables Mayhem Unit

 

     - Bookmark app that allowed users to become part of the Space Marine Army

     - The bookmark included ability for users to choose and switch weapons (Sword or Chainsaw)

     - On-click elements allowed users to slash or smash any site with the weapons

 

Space Marine Deliverables Video MEGAstitial:

 

     - Click-through to the official Space Marine website

     - 30 sec. teaser trailer

 

Space Marine Deliverables Video Pre-roll:

 

     - 30 sec. teaser trailer

     - Content targeted: Intergi Core Gaming

 

Space Marine Deliverables Takeovers:

 

     - Skin

     - Synched titlebar

     - 300 x 250

     - Ran on GameZone Group & Major League Gaming

 

Space Marine Deliverables Standard banners: Intergi Core Gaming