Starz: Spartacus Vengeance

starz spartacus launch demo




Campaign Background & Goals:


Seek Vengeance! The STARZ Original Series Spartacus debuted the second season of Spartacus, "Vengeance", on January 27.  The campaign was highly engaging and interactive with various video and rich media elements. The campaign objective was to increase awareness and viewership of the new season.





SyFy Faceoff Campagin Deliverables Video Wall:


     - Oversized titlebar pushdown unit

     - Launched the Spartacus long-form trailer on roll-over


SyFy Faceoff Campagin Deliverables Mayhem Unit:


     - Bookmark app that allowed users to seek vengeance across the web

     - "Blood Spatter" overlay on user initiation

     - App allowed users to either smash or slash the site


SyFy Faceoff Campagin Deliverables Video MEGAstitial:


     - 30 sec. season trailer

     - Click-through to the official Spartacus website


SyFy Faceoff Campagin Deliverables Takeovers:


     - Synched roadblock

     - Ran on GameZone Group 2 day span


SyFy Faceoff Campagin Deliverables  Pre-roll Video


     - 30 sec. season trailer

     - Content targeted: Action & Intergi Core Gaming


SyFy Faceoff Campagin Deliverables  Rich Media Banners: Custom Channel