Starz: Spartacus Vengeance

starz spartacus launch demo

 

 

 

Campaign Background & Goals:

 

Seek Vengeance! The STARZ Original Series Spartacus debuted the second season of Spartacus, "Vengeance", on January 27.  The campaign was highly engaging and interactive with various video and rich media elements. The campaign objective was to increase awareness and viewership of the new season.

 


 

Deliverables:

 

SyFy Faceoff Campagin Deliverables Video Wall:

 

     - Oversized titlebar pushdown unit

     - Launched the Spartacus long-form trailer on roll-over

 

SyFy Faceoff Campagin Deliverables Mayhem Unit:

 

     - Bookmark app that allowed users to seek vengeance across the web

     - "Blood Spatter" overlay on user initiation

     - App allowed users to either smash or slash the site

 

SyFy Faceoff Campagin Deliverables Video MEGAstitial:

 

     - 30 sec. season trailer

     - Click-through to the official Spartacus website

 

SyFy Faceoff Campagin Deliverables Takeovers:

 

     - Synched roadblock

     - Ran on GameZone Group 2 day span

 

SyFy Faceoff Campagin Deliverables  Pre-roll Video

 

     - 30 sec. season trailer

     - Content targeted: Action & Intergi Core Gaming

 

SyFy Faceoff Campagin Deliverables  Rich Media Banners: Custom Channel