Sony Pictures: The Green Hornet

Sony Pictures: The Green Hornet launch demo

 

 

Campaign Background and Goals:

 

Based on the classic radio super hero from the 1930's, The Green Hornet is an action packed comedy released in 2011.  The Blu-ray DVD campaign aimed to promote the brand and increase sales through long and short video with contextual targeting.

 


 

Deliverables:

 

Green Hornet Deliverables  Custom homepage overlay:

 

- Distorted homepage to display animated 1280 x 800 unit

- Ran on GameZone.com

 

Green Hornet Deliverables  Video MEGAstitial:

 

- 30 sec. Green Hornet Blu-ray movie trailer

- Click-through to the official Green Hornet website

 

Green Hornet Deliverables  Takeovers: 

 

- Skin

- Synched roadblock

- Ran on GameZone Group

 

Green Hornet Deliverables  Featured editorial on GameZone.com:

 

- "Green with Envy: The Beautiful Car of The Green Hornet"

 

 

Green Hornet Deliverables  Targeted Banners: Intergi Core Gaming

 

- In-banner video (medium rectangle)

- Standard banners