Campaign Background and Goals:
Based on the classic radio super hero from the 1930's, The Green Hornet is an action packed comedy released in 2011. The Blu-ray DVD campaign aimed to promote the brand and increase sales through long and short video with contextual targeting.
- Distorted homepage to display animated 1280 x 800 unit
- Ran on GameZone.com
- 30 sec. Green Hornet Blu-ray movie trailer
- Click-through to the official Green Hornet website
- Synched roadblock
- Ran on GameZone Group
Featured editorial on GameZone.com:
- "Green with Envy: The Beautiful Car of The Green Hornet"
Targeted Banners: Intergi Core Gaming
- In-banner video (medium rectangle)
- Standard banners