Degree For Men: Adrenaline

Degree for Men: Motion Sports Adrenaline Launch Demo

 

 

Campaign Background and Goals:

 

Degree Men parterned with Ubisoft on the new Adrenaline game for Xbox Kinect and PS3 Move to promote their Adrenaline Deodorant Series.  The campaign featured a shorter "Adrenaline" game for mobile, social and in-banner use.  The target audience were males 18-49 who were sport lovers and adventure seekers.

 

Overall objective for the campaign was to drive engagement and game plays of the new Degree Men Adrenaline Lab game.  Secondary objective was to drive awareness of the Degree Men Adrenaline Series through the game and campaign engagement.

 


 

 

Deliverables:

 

Degree for Men Adrenaline Deliverables Mayhem Unit:

 

- Bookmark app that allowed users to unleash "Adrenaline" across the web

- Initial Overlay of extreme winter sports

- On-click action unleashed winter elements on the site

 

Degree for Men Adrenaline Deliverables Video MEGAstitial:

 

- 30 sec winter sports trailer

- Click-through to offcial Degree Adrenaline Lab website

 

Degree for Men Adrenaline Deliverables Game Hosting on Armor Games:

 

- Listed as a featured game

- Gameplay page featured link to the bookmark mayhem unit

 

Degree for Men Adrenaline Deliverables Takeover on Armor Games:

 

- Degree Adrenaline Skin on homepage and gameplay page

- Leaderboard

 

Degree for Men Adrenaline Deliverables Rich Media Banners: Custom Channel