Alienware: Movie Contest

Alienware WoW Sponsorship

 

Campaign Background & Goals:

 

The Rise to Power Machinima Movie Contest was powered by Alienware across World of Warcraft (WoW) in Europe and North America.  The objective of the campaign was to align the brand with the World of Warcraft player base through a highly visible event.

 


 

Deliverables:

 

Alienware Deliverables Contest Landing Page:

 

- 2 microsites: Machinima & Alienware

- Captured user data

- Included official contest information & rules 

- Featured clickable product shots of prize items

 

Alienware Deliverables  Social Media Integration:

 

- Contest annoucements on Facebook & Twitter

- Winning videos were posted on WoW website & Official Blizzard YouTube channel

 

Alienware Deliverables  Flash Rotator:

 

- Ran on WoW

- Exclusive Alienware offer for WoW players in Dell Shop

 

Alienware Deliverables  Game Launcher: 

 

- In-game

- Executed on Battle.net

 

Alienware Deliverables  Standard Banners: Custom Channel