Activision: Call of Duty

Call of Duty Launch Demo

 

 

Campaign Background and Goals:

 

Lift off into the latest Zombies epic with "Rezurrection," the new downloadable content pack for "Call of Duty: Black Ops," and the first to launch players into space for a new dimension of undead action! The campaign goal was to raise awareness of the new downloadable pack by targeting Call of Duty purchasers.

 


 

Deliverables:

 

Call of Duty Black Ops Rezurrection Deliverables "Zombiefier" Video Overlay:

 

     - Teaser trailer

     - Click-through to official Call of Duty Black Ops Rezurrection website

     - Click-through to watch full game trailer

 

Call of Duty Black Ops Rezurrection Deliverables Video Pre-roll:

 

     - 30 sec. Rezurrection trailer

     - Targeted video channel: Intergi Core Gaming

 

Call of Duty Black Ops Rezurrection Deliverables Takeovers:

 

     - Skin

     - Video Pushdown titlebar

     - 300 x 250

     - Ran on GameZone Group & Major League Gaming

 

Call of Duty Black Ops Rezurrection Deliverables Standard banners: Custom Channel