DEERFIELD BEACH, Fla. -- (08/19/2009) - VGChartz (http://www.vgchartz.com), a top-20 ranked video game web portal offering the gaming world a detailed snapshot of what’s developing across the entire video game industry, has selected Intergi (http://www.intergi.com), a leading video game and entertainment advertising representation company, as its exclusive online advertising representation firm. Per the terms of the exclusive agreement, Intergi will oversee all digital advertising and sales for www.vgchartz.com, including the company’s opt-in products such as its online, member-based community.
Brett Walton created VGChartz in 2005 with the aim of providing the gaming public with a more detailed view of the video game industry. Today the website has evolved into a detailed mixture of sales figures, discussion boards, sales analysis, developer interviews, reviews, features, social networking and a sprawling game database. VGChartz averages around seven million page views per month, and is ranked in the top-20 video game websites worldwide (source: Quantcast).
“VGChartz pulls in significant traffic by targeting video game enthusiasts with their weekly estimates of current gaming trends split into three major regions – Americas, Japan and other markets,” said Jayson Dubin, president of Intergi. “Our proven ability to penetrate the video and online gaming spaces, and connect with a male 18-34 demographic, will help VGChartz increase their advertising revenues as we create specialized branding opportunities that will help marketers generate high visibility across their “sticky” site.”
“On a weekly basis, we poll end users to find out what games they are currently purchasing and planning to purchase and our retail partners to find out what games and hardware they are selling,” said Brett Walton, CEO of VGChartz.com. “We use groundbreaking, proprietary methods to estimate the winners and losers in the video game industry on a weekly basis, and we’re proud to be a provider of totally unique content and data. Intergi’s deep knowledge of the video game enthusiast is unmatched in our industry; there is no better partner to help us distribute our content to digital brand managers and media planners and buyers worldwide.”
Ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi offers advertisers unparalleled access to millions of online gaming enthusiasts powering the $25 billion gaming industry. The firm represents today’s largest collection of best in class online properties - including bellwether brands such as World of Warcraft and Sony Online Entertainment - Intergi helps advertisers and brand builders connect with the coveted male (18-34) and female (25-54) consumer engaged in online gaming - one of today’s only consistently growing retail leisure categories. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeover s and in-game opportunities, across entertainment and specialized gaming categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. The company’s global reach allows advertisers and publishers to connect from different parts of the world to access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, Intergi was launched in May 2007 by a team of seasoned video and online gaming industry veterans. For more information, visit http://www.intergi.com.