Nexon America (http://www.nexon.net), a world leader in free massively multiplayer online games, today announced a new, exclusive advertising agreement with Intergi (http://www.intergi.com), a leading video game and entertainment advertising representation company. Under the terms of the agreement, Intergi will represent and supply advertising opportunities for Nexon America’s portfolio of gaming properties including: MapleStory, Combat Arms and Mabinogi. This is the first time Nexon America has hired an advertising representative for its Web sites and opens the opportunity for in-game advertising as well.
“Advertising is going to help Nexon America improve our services as a leader in free-to-play gaming,” said Min Kim, vice president of marketing for Nexon America. “Our user base is enthusiastic and growing, which makes us a great opportunity for marketers. And this partnership is going to allow us to improve the entire free-to-play experience for all Nexon gamers.”
“Nexon has always been a pioneer and leader in the free-to-play category,” said Jayson Dubin, president of Intergi. “Intergi’s exclusive and proprietary partnerships with a collection of today’s hottest online gaming and entertainment sites, offers one of the best point of entries to connecting with the coveted demographic of males 18-34 years old. Add our reach to Nexon’s market position and the possibilities for reaching gaming enthusiasts are endless.”
Based on the latest data from the comScore Media Metrix report, Intergi offers marketers and advertisers today’s foremost digital means for reaching the online gaming and entertainment industry. Intergi’s proprietary access to the largest collection of best of breed, online gaming enthusiast sites reaches fans of the most popular genres of videogames, film, and TV, as well as other forms of entertainment.
About Nexon America Inc.
Nexon America Inc. is the North American operations and publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to the North American audience. The company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi and the fast-paced, first-person shooter Combat Arms. The foundation of all Nexon America titles is the item selling business model, in which users access the full game for free and can later opt to pay for game enhancements.
Intergi is a leading online gaming and entertainment advertising representation firm offering advertisers unparalleled access to millions of online gaming enthusiasts powering the $25 billion gaming industry. Representing today’s largest collection of best in class online properties - including bellwether brands such as World of Warcraft, Sony Online Entertainment and Activision Vivendi - Intergi helps advertisers and brand builders connect with the coveted male (18-34) and female (25-54) consumer engaged in online gaming - one of today’s only consistently growing retail leisure categories. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. The company’s global reach allows advertisers and publishers to connect from different parts of the world to access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, Intergi was launched in May 2007 by a team of seasoned video and online gaming industry veterans. For more information, visit www.intergi.com.