Deerfield Beach, Fla. – February 12, 2010 – Jagex Game Studio, one of Europe’s largest independent game developers and publishers, has announced an exclusive advertising deal with Intergi Entertainment, a leading video game and entertainment advertising representation company.
As part of the deal, Intergi will handle North American sales as well as custom programs and integrations for Jagex’s flagship game RuneScape, the world’s most popular free-to-play MMO. Jagex has almost a decade’s experience creating online games that have reached over 112 million gamers worldwide since releasing their first game in 2001. The studio currently holds multiple Guinness world records for its games and recently won the prestigious Golden Joystick Award for “Best UK Games Developer”.
“RuneScape offers a unique gaming experience to our audience; predominately 14-24 year old Male gamers, through allowing them to interact within a virtual world, where users can meet friends, chat and compete making RuneScape one of the stickiest sites in the world. Based on Intergi’s current reach in the gaming market we felt they were best positioned to continue developing our brand awareness amongst Advertisers and Agencies” said Ollie Clamp, Head of Online Advertising at Jagex Game Studios.
This news comes on the heels of a recently released comScore numbers that has Intergi Entertainment reaching more than 60 million users. This deal is expected to bring another 4.3 million US uniques to Intergi. “Our partnership with Jagex/RuneScape aligns Intergi with the most renowned free to play real-time strategy games of all time, as well as the world’s most popular browser based MMORPG," said Jayson Dubin, CEO of Intergi Entertainment. "This deal builds on Intergi’s top-tier network of game publishers and further defines Intergi as the dominant player in this space.”
The top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment represents a number leading high profile clients in the gaming World. The company specializes in specially tailored and integrated advertising campaigns, including banner ads, takeovers, and in-game opportunities. For more information, please visit http://www.intergi.com.