Deerfield Beach, Fla.—August 5, 2008— Intergi (www.intergi.com), a leading video game and entertainment advertising network and representation company, today announced that the company has launched a global sales initiative extending its sales force into China, UK, and Australia. As part of the expanded sales effort, Intergi has appointed a Director of Sales to head up a new office in China.
“Many marketers today don’t realize or harness the power and reach of the gaming industry as a viable means of targeting consumers en masse,” said Jayson Dubin, president of Intergi. “The gaming industry generates more revenue than CD music sales and movie box office; and is responsible for more time spent online than any other entertainment form.” said Dubin.
In addition to growing into a network of 700 websites in just one year, Intergi has penetrated the burgeoning $25 billion gaming marketplace by:
Launching one of today’s only advertising platforms capable of serving online advertising in a Flash environment
Securing exclusive advertising representation agreements with the industry’s largest and most notable players including SOE (Sony Online Entertainment), Wizards of the Coast, and more than 30 premium gaming sites.
Creating a cost-efficient and effective scenario for media planners and marketing mangers by offering a customizable product that’s realizing exceptional click through rates.
Penetrating the movie and entertainment industry by expanding it’s reach to more than 50 sites targeting the film industry.
“The industry average click rate is currently at .20, whereas Intergi realizes click rates averaging .50 through proprietary optimization software, with many programs returning click rates as high as 1.5%,” continued Dubin. “With new deals pending, we are fast becoming the go-to partner for many media buyers and marketing managers worldwide.”
Intergi is a leading online gaming and entertainment advertising network and representation company offering broad and unparalleled access to the $25 billion gaming industry. Offering reach capabilities of over 9 billion page views, and 160 million unique visitors each month, Intergi offers targeted advertising placements - site specific, channel-wide and run-of-network – through more than 700 specialized gaming and entertainment categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. Intergi’s global market allows advertisers and publishers to connect from different parts of the world and access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, the company was launched in May 2007 by a team of seasoned gaming industry veterans.
For more information, visit www.intergi.com.