Intergi Entertainment Launches Playwire: Online Video Advertising for the Rest of Us

Deerfield Beach, Fla. – March 8, 2011 –While the market for online video advertising is maturing, it remains difficult for smaller businesses to make money from their video content.  Today, the online advertising experts at Intergi Entertainmentare solving this problem with the launch of Playwire, the first online video platform that makes it easy for anyone to make money with online video advertising.

Leading online video platforms were designed to help Web marketing experts stream, share and monetize video. Unfortunately, the cumbersome technical requirements and expensive contracts associated with these services have been a barrier to entry for many mid-to-small sized businesses. YouTube and other free video platforms make it easy to post video content, but do not help publishers monetize content directly.  Only Playwire was built from the ground up with a singular focus on making it easy for everyone to stream, share and make money with online video.

“With Playwire, Intergi has leveled the playing field for publishers that want to monetize video.  With its ‘pay as you go’ business model, industry experience and advertiser relationships – it’s a killer solution that blows YouTube away,” said Daniel McNeely, CEO of Armor Games Inc.  “We’ve been able to get up and running very quickly, without an army of developers, and we are amazed by the visual quality and features that are included with the product.”  

The top outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment represents a number of leading, high-profile clients in the gaming world. The company specializes in tailored and integrated advertising campaigns, including banner ads, takeovers, and in-game opportunities. With today’s launch of Playwire, Intergi leverages its existing technology, advertiser relationships and industry partnerships to simplify the processes of earning money with online video for the underserved ‘long-tail’ of the market. Playwire’s launch partners include: AdTech, Adap.tv, Adobe, Amazon web services, AOL, BrightRoll, Google, Specific Media, Spotxchange, Tidal TVand Tremor Media/ScanScout.

 

At the heart of Playwire’s online video platform is the state-of-the-art ‘Bolt’ video player, a free, open source video player that delivers fast, high definition video anywhere – including mobile devices (see: http://www.playwire.com/features).  Other key features include: 

·        Easy uploading and seamless delivery– Playwire provides encodingfor more than 100 video formats (99.99% of available formats) to ensure a high quality viewing experience on any internet-enabled device, and in true HD video.

·        Advanced content managementand free storage– View, organize and search an unlimited number of videos by title, date, tag or category and create playlists based on similar categories, tags and most viewed videos.

·        Superior Profitability and ROI– Playwire is a one-stop-shop for monetizing video content, filling 100% of advertising for all videos.  Detailed analytics and reportingmake it easy to optimize performance and maximize the full value of each video.

·        Effortless sharing and syndication– Drive traffic and buzz with viral sharing through social media platforms, email and Playwire’s unique ‘Sandbox’ of shared videos.

·        Unbeatable pricing– With Playwire’s ‘pay as you go’ approach, you only pay for what you use each month - and the more you use, the less you pay. Playwire also offers a free account with limited streaming and storage, for more information see: http://playwire.com/pricing.

“With 10 years experience in online advertising, we recognize the benefits that come with economies of scale - but that doesn’t mean the market for online video platforms should ignore the long tail,” said Jayson Dubin, CEO of Intergi Entertainment.  “The technology has advanced to a point where it should be accessible to everyone, and that is what we intend to accomplish with Playwire.”

Playwire’s ‘Bolt’ video player is based on Adobe's Open Source Media Framework, delivering fast, high definition video using Real Time Messaging Protocol (RTMP) streaming as well as HTML 5 and Flash.  The Bolt player also supports Internet Advertising Bureau(IAB) standards such as Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID). Playwire’s content delivery network(CDN) is powered by secure tier-one data centers worldwide, ensuring video requests are automatically routed to the nearest location and delivered with the best possible performance.

 

About Playwire

Playwire was launched in 2011 to make online video delivery and publishing simple for web publishers of all sizes.  Playwire is the only leading video hosting company that provides users with everything needed to publish videos online: encoding, hosting, content management, analytics, syndication and monetization all in one application at a fraction of the cost of competitors. Playwire is a product of Intergi Entertainment, the premier global gaming site representation company.  For more information on Playwire, please visit: http://playwire.com/

About Intergi Entertainment

Ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment offers advertisers unparalleled access to millions of online gaming enthusiasts powering the multi-billion dollar gaming industry.  Intergi helps connect advertisers and brand managers with the coveted male (18-34) and female (25-54) consumer engaged in online gaming. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories. For more information, visit http://www.intergi.com.