September 17, 2007 -- eGameLogic, the premier, global gaming Web site advertising representation company, today announced it is renaming the company under the name Intergi, (www.intergi.com). The change reveals a larger branding effort aimed to showcase the company’s depth in the gaming industry and growth into a wider base of entertainment Web sites.
“This is a very important change for the company,” said Jayson Dubin, CEO, Intergi. “This was a strategic decision to demonstrate to our clients, partners and investors that we are a nimble and innovative company with a global reach. We are a leader in online advertising representation, and now we have a name and brand that truly reflects it.”
Intergi has experienced strong growth since its launch in May 2007. The company provides targeted online advertising placements, utilizing smart technology services, to more than 300 client Web sites in 40 countries. In addition, Intergi reaches more than 70 million unique users with its specialized services and expertise, which primarily focus on the gaming industry. However, the new brand strategy also will highlight the company’s growing entertainment Web site clientele, which will extend it more deeply into music, movies and casual games.
“Intergi has decades of gaming and entertainment industry expertise among its senior management team,” said Dubin. “From publishing and game development to online advertising and pure gaming enthusiasts, we are perfectly positioned to take Intergi to the front of the online advertising industry and continue to deliver superior service to all of our clients around the world.”
Launched in May 2007 and headquartered in Deerfield Beach, Fla., Intergi is the premier gaming Web site advertising representation company that serves customers on a global scale. Intergi partners with the foremost gaming Web publishers to provide advertisers with targeted advertising placements. Intergi provides site-specific, channel-wide and run-of-network placements with unparalleled service and smart technology. The company classifies its channels with specialized game categories, such as massively-multiplayer online (MMO) and first-person shooter (FPS) genres. Intergi’s global market allows advertisers and publishers to connect from different parts of the world and access an entire new breadth of audience.
For more information, visit www.Intergi.com.