ADTECH Tapped as the Exclusive Ad Serving Partner for Playwire

New York and Deerfield Beach, Fla. – March XX, 2011 –ADTECH, the international provider of ad serving solutions and part of AOL Advertising, and Intergi Entertainment today announced that ADTECH has signed on as the exclusive ad serving platform for Playwire, Intergi’s new online video platform (see: Intergi Launches Playwire). A new product from the online advertising experts at Intergi, Playwire was specifically designed to make it easier for businesses to monetize video content at a fraction of the cost of comparable solutions.


The seamless integration of ADTECH’s leading ad serving technology into Playwire’s online video platform significantly reduces the technical complexity associated with monetizing online video.  As a result, Playwire is proving to be significantly easier to use than other leading online video platforms based on initial feedback from early adopters.


“ADTECH supports Playwire’s mission to make online video advertising accessible to more businesses and is pleased to play a unique role as its exclusive ad serving partner,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies. “We look forward to our continued collaboration as we further enhance the quality of our shared customer experience.”


Intergi Entertainment is the premier global gaming site representation company and brings more than a decade of online video advertising expertise to the market for online video platforms with Playwire.  With a number of leading, high-profile clients in the gaming world, the team at Intergi has seen first hand how hard it is for clients to monetize video content with the established platforms.  Recognizing an opportunity to reach the underserved, longer tail of the market, Playwire was built from the ground up to reduce the barriers to entry for business of all sizes.


“Intergi is in the business of bringing online content publishers and relevant advertisers together so we’ve witnessed for years the challenges our clients have to overcome to monetize online video content,” said Jayson Dubin, CEO of Intergi Entertainment.  “This partnership with ADTECH is a critical element of our strategy to simplify online video advertising so more businesses can benefit.”


About Playwire

Playwire was launched in 2011 to make online video delivery and publishing simple for web publishers of all sizes.  Playwire is the only leading video hosting company that provides users with everything needed to publish videos online: encoding, hosting, content management, analytics, syndication and monetization all in one application at a fraction of the cost of competitors. Playwire is a product of Intergi Entertainment, the premier global gaming site representation company.  For more information on Playwire, please visit:


About Intergi Entertainment

Ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment offers advertisers unparalleled access to millions of online gaming enthusiasts powering the multi-billion dollar gaming industry.  Intergi helps connect advertisers and brand managers with the coveted male (18-34) and female (25-54) consumer engaged in online gaming. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories. For more information, visit


ADTECH is an international supplier of digital marketing solutions and [provides? AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.


About AOL

AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.